“You can’t be one kind of person, and another kind of salesman.”
That line is found in our book, talking about consistency between your public persona and your private persona. There are other consistencies that have to be maintained, as well: your private persona and your internal persona; your internal persona and your Ideal You; and even your public persona in one setting and your public persona in another setting.
Integrity, it would seem, is all about making the person you are–in whatever setting–be as close to the person you want to be as possible. That consistency is what lets other people learn to expect certain behaviors from you, and, ideally, gives them a template for someone that they can look up to and even admire.
Therefore, strive for that consistency. To say one thing and do another is a violation of integrity and leads to the accusation of hypocricy, which is another way of saying “lack of credibility.” And in today’s world, a lack of credibility can be a fatal character flaw.
So begin in the same place we start the book: know yourself, what you believe in and who you want to be. Then be honest about that, with yourself and with others. And then most importantly, act accordingly. If you’ve never thought in these terms before, it might be a bit of a painful transition–for yourself and for those around you. But once the transition is made, we believe you will see immediate benefits.
If in no other way than just being able to look yourself in the eye in the mirror at the end of the day.
The Gurus of Get It!